The current crisis in blood supply is truly an alarming issue. It’s not just enough to give free lectures in each community and distribute printed documents. This is an effective but already an old school technique that, in many cases, still works. People still want you to deliver them the real statistics by directly looking at your brochure.

Question is: Are you sure all those people will read what’s written in the bronchure? If they read it, for how long will the printed information be retained in their minds?

Thanks for the new type of media brought by the Internet and it has changed how information should be distributed. Both Facebook and Twitter have changed the Internet industry since its inception in 2004 and 2006. Facebook has more than 800 million active users while Twitter has 175 million registered users since October 2010. These are only the numbers and if you look beyond the surface, Facebook and Twitter are the most popular social networking websites which is used for making new friends, content-sharing, promotion and marketing.

The Bloodbanker & its Social Media Campaign

The Bloodbanker decided to use Facebook for scheduling donations, for sending/receiving updates and for inviting others for a good cause. Facebook is also an ideal haven for group gatherings without leaving the comforts of your home. Anyone can make use of a social media event page wherein you can immediately form three or four donation teams based on location before donating blood.

Twitter is a good reminder tool for Bloodbanker to announce all important blood drive dates, new blood donation locations and other important activities.

Other social media websites to use for a successful blood donation campaign are Google + and YouTube. Google + is a new social networking site owned by Google that boasts its new service popularly called as Hangout. Hangout is useful when your team, which consists of ten people, is about to host a blood drive. You can discuss all the necessary details using a video chat.

As the most popular video-sharing site, YouTube helps Bloodbanker circulate their promotional campaigns related to donating blood. Your video can be watched by hundreds of people once the page is properly optimized.