The marrow donor registry is one of the least represented donor programs in the world. So many cancer patients around the world need marrow transplants but finding a bone marrow donor that matches the marrow of the patient is the hard part.
Unfortunately, only 30% of patients who need a bone marrow transplant have a matching donor in their families while about 7,500 Americans are searching the national registry for anonymous donor.
The scary part is, a growing number of people need bone marrow transplants each year.
One disease that needs a bone marrow transplant is leukemia. Leukemia will strike 44,000 Americans this year, and this includes 3,500 children. This blood cancer will kill about half of the adults and about 700 of the children. The sad news, only 2% of the population are on the national registry.
The challenge for professionals working in marrow donor registries is how to have people sign up for a registry without having to take much of their time.
Good thing there is now an easier and sweat-free way to register in a national bone registry that could connect donors with someone who might need a bone marrow transplant.
“Help Remedies”, the American pharmaceutical company that sells an assortment of single-ingredient over-the-counter medications, launched a new product called “Help, I Want to Save a Life” last March 2012.
“Help, I want to save a life” is an easy-to-use, DIY bone marrow registry kit which can be purchased over the counter and already have plasters and bandages for covering small cuts, as well as cotton swabs. It has partnered with DKMS, the world’s biggest bone marrow donor center, to establish the program.
Bone Marrow registry kit by Help Remedies
How It Works
It’s an easy-to-use bone marrow registry kit, but what makes this extra special?
The answer is simple: in just a cut, you can save lives.
Crazy, huh? This is how it works. For example, you cut yourself from shaving one Monday morning before going to work. Your first step is to get a first-aid kit to help you clean the small cut. In this case, “Help, I want to save a life” kit might just prove helpful.
Help, I Want to Save a Life kit is already complete with sterile swabs and a postage-paid envelope. Just clean the fresh blood cut with cotton swab and then mail the swabs in the envelope to DKMS to begin the donor registration process.
How This Came To Be
The idea for the product started with Graham Douglas, a member of the creative agency Droga5, after his twin brother, who was battling leukemia, was saved by an unknown bone marrow donor.
Douglas had very little success in looking for ways to encourage people to sign up as bone marrow donors. In his teaching class at the Miami Ad School in Brooklyn, Douglas challenged his students to create a smart and simple solution to finding matches for bone marrow donors and recipients. They decided that the best way would be to convince pharma companies to include a bone marrow donation registry kit placed alongside adhesive bandages. They named it “Help, I Want to Save a Life”.
After pitching the idea to every pharma and adhesive bandage company Douglas could think of, he received a note from Help Remedies agreeing about the proposal.
Douglas believes that most people do not register in a bone marrow registry because they think it’s a long, complicated and costly process. But the truth is all it really takes is a few drops of blood. “Help, I want to Save a Life” kits breaks all the misconception. You can now have a bone marrow registration kit of 16 bandages that can stop whatever cuts in any parts of your body in just $4.
Innovative ideas like “Help, I Want to save a life” are effective in bridging the gap between bone marrow donors and recipients. Because of this, ordinary people who get a simple cut can make themselves potential marrow donors without exerting so much effort.
Now that we have a kit that makes bone marrow registration easier and possible, may people make use of this to make themselves an instrument to extend someone’s life.
Who would have thought that a simple bleed can already save lives!